Growing up, there were two things I was heavily into other than girls: hip-hop and basketball. I grew up in a time when hip-hop was having an internal war within itself. What started off as a rebellious outlet of expression for the poor and struggling turned into an over-expression of opulence and decadence. Hip-hop went from being mostly underground in the 80’s to completely mainstream in the 90’s. That entrance into mainstream pop culture led to many rappers getting rich quick. But as quickly as the money came, it left, leaving many rappers bankrupt and back to where they started.
During this same time period, many of my friends and I were just starting to work. And work means money management, right? Considering I have no idea where my teenage money went, I would say I did a poor job of managing my money. But it’s funny what sticks with you from your teenage years. One of my real good friends, Ryan Rivera, came up with a phrase that still resonates to this day, not only with myself, but also with my team, the Oklahoma City Thunder. The phrase was, “Ballin’ on a budget”.
Basically, it’s finding ways to live good without destroying your bank account or credit score. It’s not easy and it takes a lot of work. A person wanting to ball on a budget has to have patience and self control. The urge to “keep up with the Joneses” can completely destroy any plan to stay within a budget. Many people in the world live outside of their means in order to put on the face of success. Nice shiny things equates to success in the minds of many. Ballin’ on a budget also takes a lot of work. You can either go to Dillards and pay $80 for a Gucci shirt, or you can bargain hunt at Ross and pay $14.99 for the same or similar looking shirt. The work comes in looking for the right bargain. You almost have to become a hustler to succeed in this venture. Bargain deals may not be sexy, but they’ll get the job done with less overhead.
It’s the position where the Thunder find themselves at this juncture. With two trips to the Western Conference Finals, one trip to the NBA Finals, and one number 1 seeding in the Western Conference within the last 3 seasons, this team is definitely ballin’. But they’ve been doing it on a budget to this point. Thunder GM Sam Presti has built a championship contending team through great drafting, salary wheelings and dealings, and difficult decision making.
The current collective bargaining agreement has made things a bit difficult for small market teams that are toeing the line between being tax payers and non-tax payers. What was intended to be a punitive rule to defend against overspending by big market teams, has turned into another instance of “the more things change, the more they remain the same”. The Brooklyn Nets have gone into this offseason acting like a cancer patient that just won the lottery screaming YOLO! at everyone he sees. The Nets are projected to pay upwards of $80 million dollars in luxury tax this season, but they have an owner who seems hellbent on winning a title, no matter the cost. The Los Angeles Lakers, New York Knicks, and Miami Heat have also been consistent payers of the luxury tax for the past 3 seasons.
This brings up the difficult question: How are small market teams supposed to compete? In a recent interview with Darnell Mayberry of The Oklahoman, Indiana Pacers president Larry Bird made no qualms about the state of his team and how it compares to the Oklahoma City Thunder,
“Our owners went out and have done everything they could this year so we could be up close to the tax. We just can’t fight the tax. It’s always going to be a disadvantage for us. I feel bad for Oklahoma. They had a great team and they had to make a trade (James Harden trade). They were right there. But we’re going to have to do the same in the future. We’re always fighting an uphill battle with revenues. But that’s part of who we are. And we do the best we can with what we have.”
The key to competing in sports as a small market is to remain patient and look for the right deals. The goal of a big market team is to win at any cost. But the goal of a small market team is to remain consistently sustainable. Teams like the San Antonio Spurs, Pacers, and Thunder thrive on being able to compete year in and year out. I believe that’s part of the reason why the Spurs, who have won 4 championships since 1999, have never been able to repeat. They’ve remained consistently great, but have never been able to consistently spend like the bigger market teams to continuously improve their team on a yearly basis with no regard for payroll. There comes a point every couple of seasons where the Spurs have to retool with younger, less expensive players. Eventually those younger players gain the necessary experience to perform in pressure filled moment, but the team suffers in those “learning seasons”.
That’s what I call last season for the Thunder. It was a learning season. After the Harden trade, the team didn’t really hit a consistent rhythm until the end of the season. And with all that, they still ended up with the No. 1 seed in the Western Conference and were probably a Russell Westbrook knee injury away from making it to a 3rd consecutive Western Conference Final. Next season will probably be another learning season, as the bench lost its leading scorer when Kevin Martin signed with the Minnesota Timberwolves. With many fans clamoring for the Thunder to make a move to replace the scoring lost by Martin’s departure, the team has remained steadfast in trusting the young players they already have. Reggie Jackson showed last year in the playoffs what he is capable of after replacing Westbrook when he went down with his injury. Jeremy Lamb has performed well in Summer League and is expected to be a key contributor off the bench next season. And centers Steven Adams and Daniel Orton have performed surprisingly well in Summer League as rim protectors and, dare I say, offensive threats.
To many, this may seem like a cheap move by the owners of the team. With how good the team looked at the end of the regular season, it seemed like they were a resigned Martin and another bench scorer away from being an even stronger contender than they were when they made it to the Finals. With Martin’s bird rights in hand and the full MLE at their disposal, many thought the Thunder were finally going to jump into the deep end of the pool and join the other tax-paying teams. Instead, they allowed Martin to go to Minnesota in a sign and trade (that netted the Thunder a $6.6 million dollar traded player exception) and haven’t touched any of their available pre-tax cap space, which comes out to about $1.28 million dollars. That’s at least enough to sign someone to the veteran minimum. While the pool of free agents has gotten significantly smaller since July1st, there are still viable players available for the taking. So the question becomes: What are the Thunder waiting for?
That is where the virtue of patience comes into play. For one thing, it’s only July. Many fans are panicking because of the moves made by other organizations, especially within the Western Conference. The Los Angeles Clippers resigned Chris Paul, traded for Jared Dudley and JJ Reddick, and hired a much better coach in Doc Rivers. The new “it” team, the Houston Rockets won the Dwight Howard sweepstake and landed a couple other veteran free agents. But, championships aren’t won in July; they are won in June. A team can stack a roster full of great players in July that may amount to nothing more than a first round exit the next April. Secondly, the organization has never said that they won’t pay the tax. They know that to be competitive, you may have to eventually pay the tax. But if you don’t have to pay the tax yet, why pay it? Along with more punitive luxury tax restrictions, the new CBA also instituted a repeater tax for teams that have paid the luxury tax for 3 consecutive seasons. With the escalating salaries of Kevin Durant, Russell Westbrook, and Serge Ibaka, the longer you can hold off on being a tax-payer, the more financially competitive you’ll be. And lastly, you still have Kevin Durant, Russell Westbrook, and Serge Ibaka. As long as those three guys are healthy, I think the Thunder have a fighter’s chance in any game.
The Thunder aren’t cheap. They’re just smart about how they manage their money. They already have a large percentage of the cap space allotted to the 3 players they deem the most important to the franchise. The reason the Thunder are perceived as cheap, though, is because they never had to “buy” any of those players in free agency. They drafted and developed them, and luckily, they turned out to be superstars. But sometimes, difficult decisions need to be made in order to maintain the financial flexibility that is tantamount to small market team success. That’s what happened in the Harden trade. The Thunder had 4 great players, but couldn’t pay 4 near max to max contracts. Ibaka helped the team by taking what is perceived to be a less than market value contract. Hoping that Harden would do the same, the Thunder drew a line in the sand, and said “here’s our final offer, take it or leave it”. When Harden rejected the offer, the team made the decision to move Harden to Houston. The situation was never a choice between Ibaka or Harden. But to make the numbers work, the team needed Harden to leave some money on the table, and for a young guy heading into his first foray into free agency, he just couldn’t do that.
Being a money conscious team is not sexy at all. Following a team that is run on the principles of patience and bargain shopping is not for the faint of heart. You watch other teams stack their teams with what you perceive to be good to great players, while you’re constantly having to hope that your players continue to improve in the offseason and that the veteran minimum center you signed actually can play the game of basketball. It’s a tough life, I know. But I wonder how Miami Marlins’ fans really feel about their two championships. The Marlins organization went all in for two runs at a title, and then completely dismantled the team after each title. While the feeling of winning a championship can never be replaced, I wonder what the feeling of watching your championship team be completely dismantled the following offseason feels like. Luckily, I don’t think I’ll ever have to know what that feels like.
Now That's Thunder Basketball 