The saying goes, “Never judge a man until you’ve walk a mile in his shoes.”. The person who initially said that statement probably never met a superstar athlete with a shoe contract. All NBA fans (or wearers of athletic sneakers, for the matter) have walked around in a “man’s” shoes sometime in their lifetime. Be they Jordans, Kobes, LeBrons, KDs, D.Roses, Melos, etc, etc. Most of these shoes have one of 4 insignia on them: the Jordan Jumpman, the Nike swoosh, the Adidas 3-Lines, or the Reebok vector.
With Kevin Durant rumored to be signing a 10 year/$325 million dollar contact with UnderArmour, a new insignia might be forcing it’s way into our collective basketball minds. Under Armour got its start as a football-centric company, with their moisture-wicking clothing and testerone-induced advertising (“We Must Protect This House!”). Within the last 5 years though, UnderArmour has been making a big push onto the hardwood. Their first big basketball move was signing recently graduated high school star Brandon Jennings, who eschewed the NCAA in favor of playing professionally overseas. Without the constraints of the NCAA, UnderArmour signed Jennings to a multi-year deal to promote their brand overseas. Although he has forged a good career, Jennings never quite became the star he was touted to be coming out of high school.
In September 2013, UnderArmour snagged their current flag bearer for the company’s basketball division. Steph Curry switched from Nike to UnderArmour, bringing clout to the company’s desire to ascend into the conscious (and bank accounts) of basketball fans everywhere. They had an okay stable of players on their roster, but Curry gave them a recognizable star to hang their hat on. But like the great teams in the league, one superstar is good, but two superstars are better.
Durant would push UnderArmour into a different stratosphere. The reigning MVP is fast becoming one of the most recognizable figures in the sport, not only nationally, but worldwide. His dominance in international play and constant presence in the later rounds of the playoffs have thrown Durant into the conversation for best player in the world. For UnderArmour’s name to be associated with Kevin Durant’s shoes would be a coup for the upstart company.
There would also be a hometown connection at play with UnderArmour. Their HQ’s are located in Baltimore, MD, which is relatively close to where Durant grew up. It can be speculated that Durant and UnderArmour CEO Kevin Plank have crossed paths numerous times in the DC/Maryland area. While Nike is the “it” brand in the NBA, Durant has let it be known that he is his own man. And if there is anyone that would be willing to take a chance on a hometown product, it would definitely be Durant.
A small side note on Durant: If he signs this deal, he will be on tap to have earned over $500 million for his career in salary and endorsements.
- 2007 – Nike – $60 million
- 2007 – Rookie contract – $16 million
- 2010 – Contract Extension – $85 million
- 2014 – Rumored Under Amour deal – $325 million
- Total – $486 million
- Sprint, BBVA, Panini, 2K Sports, Skull Candy, Kind snacks, etc = Has to be over $14 million.
Related note: He’s only 25 years old. He’s halfway to earning a billion dollars with at least 10 years of earning potential left. Unless he “Tiger Woods” his life or is visited by the Injury Reaper, the basketball player from Oklahoma City may be well on his way to being one of only a few billionaire athletes. Kind of kills the whole “you need to be in a big market to increase your earning potential” talk.