Tag Archives: Japan

Cause and Its Effect: A Jeremy Lin Comparison

Ever since Linsanity gripped the nation about a week and a half ago, people have been trying to find a similar situation to compare the phenomenon to. Its human nature to take something new and try to relate to something that has already occurred. Prior knowledge is one of our most important tools, but it can be clouded by our insistence on recency.

So when Jeremy Lin started dropping 25 points per game and leading the New York Knicks on a 5 game winning streak, people were hard-pressed to find a comparable variable. So, naturally, people looked in the direction of the last phenomenon, which was Tebow-mania. Which is a little strange, because the two phenomenon could not be anymore different. The only thing connecting them is the hype.

For a comparison to work, the basic elements of the hype have to be similar. And that’s where the similarities stopped with Timothy Tebow. He didn’t come out of nowhere. He was hyped coming out of high school and hyped coming out of college. Which is the complete opposite of the hype associated with Lin. A more apt comparison for the Lin-fueled hype is Kurt Warner.

There are two basic elements that make the Warner and Lin story very similar. First, it’s what I like to call ‘The Struggle’. We all know Warner’s story. Undrafted out of Northern Iowa, he signs with the Green Bay Packers who cut him, but advise him he has potential. Warner goes back home to stock shelves at his local Hy-Vee grocery story while working as a graduate assistant for Northern Iowa. He gets his opportunity to play football in the Arena Football League with the Iowa Barnstormers and goes on to have two of the best statistical seasons of any quarterback in league history while leading his team to two straight Arena Bowl appearances (they lost both Bowl games by the way). He finally gets an opportunity to try out for an NFL team with the Chicago Bears, but isn’t able to go because of a spider bite on his throwing elbow sustained during his honeymoon. He goes back to the Arena league and has his best statistical season of his Arena League career. In 1998, he finally gets an opportunity to try out for an NFL team, and eventually gets signed by the St. Louis Rams as their 3rd string quarterback. Warner barely plays in that first season and the team arranges for him to get some reps in NFL Europe with the Amsterdam Admirals. In his second season with the Rams, he’s promoted to 2nd string quarterback and watches as starting quarterback Trent Green tears his ACL in a preseason game. Warner finally gets his opportunity and goes on to have one of the greatest seasons for an NFL quarterback ever. The hype machine starts humming, churning out names like “The Greatest Show on Turf” to describe the Ram’s offense and labeling Warner the greatest quarterback ever to play. It was Warner-mania.

The ‘Struggle’ for Lin started when he was in high school. He led his high school to the state championship beating famed powerhouse Mater Dei and was named Northern California Division II Player of the Year. After not receiving any scholarship offers from any Division I schools, Lin decided to play for Harvard, who showed interest but could not offer a scholarships due to never traditionally offering athletic scholarships. Lin played four seasons for Harvard and left school as one of the greatest modern day Ivy League players. Many had him tabbed as a possible 2nd round pick as draft day rolled around, but he ended up being undrafted. His underdog status and play in college gave Lin a bit of a cult following, which only increased when he was signed by his hometown Golden State Warriors. The cult following continued to gain steam because of the Bay Area’s large Asian population.

Lin had an up and down rookie season, as he showed flashes of potentially being a good player, while being shuffled back and forth between the Warriors and their D-League affiliate, the Reno Bighorns. After the lockout ended, Lin was cut in a cost cutting move in an attempt to sign budding big man DeAndre Jordan. Lin was picked up by the Houston Rockets two weeks before the season started, but succumbed to the same fate a day before the start of the season as the Rockets cut him in a cost-cutting measure in order to sign big man Samuel Dalembert. The New York Knicks claimed Lin two days after the season started, and had him on the bench for most of the first month and a half. But injuries and lackluster guard play led to Knicks coach Mike D’Antoni taking a chance and putting Lin in the starting lineup. And what has happened since then, has been nothing short of remarkable. It’s a feat that has never been seen in modern basketball history. In Lin’s first 4 starts, he scored the most points ever by someone starting for the first time. Ever! We are talking about greats like Michael Jordan, Shaquille O’Neal, Lebron James, Kevin Durant, etc. None of them scored as much in their first 4 starts as Lin. And of course, the hype machine took off after that, naming the phenomenon ‘Linsanity’ and causing New Yorkers to freak out and try to buy into any and everything Lin.

In both cases, the Struggle made each of their successes fascinating stories. People love stories that make them feel good. Stories about underdogs who continue to believe in their dreams and eventually succeed on a grand scale, critics be damned. It’s the American dream, encapsulated in leather, and shown on either a hardwood floor or a grassy field. But what makes these stories even grander is ‘The Cause’ behind each stories that gives it that extra push.

In Warner’s case, the ‘Cause’ was his openness about his religious beliefs and his “ahh shucks” persona. He wasn’t your typical braggadocio superstar that we were used to seeing. Instead, he was humble hard worker who caught his break and succeeded like the public never thought he would. He usually thanked God and his wife during interviews. We hear athletes thank God all the time during interviews, but very seldom do we hear them thank their wives. Warner was Tebow before Tebow was ever heard of.

People like to attach their values to their athletics, and religion, whether you believe in it or not, is usually at the core of their values. So when an athlete not only performs great on the field, but also praises the same deity you worship openly, you tend to cheer for that guy a little harder. It’s an attachment that goes beyond the playing field. The ‘Cause’ fuels the hype machine to an extent that the ‘Struggle’ never could by itself. We all love underdog stories, but if that underdog represents a cause that you live for, then you not only cheer for the athlete, but also for the cause, which usually wields a much stronger influence on your psyche.

The funny thing about the ‘Cause’ is that the person championing it (i.e. the athlete) usually doesn’t intentionally choose to represent that cause. In Jeremy Lin’s case, his cause is as a representative for the worldwide Asian community, but more importantly, for Asian American. There have been Asian superstars, but they have always been from the Motherlands (i.e. China or Japan). There has never been an Asian American superstar that the public can invest in and support. That’s what Lin represents. And to do it all in New York, at MSG, makes it even more magical.

We know how the Kurt Warner story played out. His play oscillated from injury plagued bad to redemption good, which led to him becoming a polarizing figure amongst fans. But, for the most part, he still remained a well-liked figure because he never wavered from his ‘Cause’. We are just now witnessing the beginning of the Jeremy Lin story. I have no idea how it will play out. I’ve constantly thought that the next game would be the one where he finally returns back to Earth, but it hasn’t happened yet. Along the way, I’ve gone from apathetic observer to curious seeker to all-out fanatic. While I’m not Asian, I am a minority, and do understand the pride that builds up when “one of your own” succeeds on the highest level. Last night, in the game against Toronto, in Toronto, the cheers for the opposing player weren’t just for his stellar play. The cheers were mostly for what he represents….and that’s the Cause.

Possibility of NBA players hooping overseas

The NBA players and owners currently find themselves in a labor dispute, in which the owners locked the players out on July 1st. This is your basic negotiating ploy by the owners to bleed the players until they finally succumb to “poverty” and come back to the negotiating table with less of a leg to stand on. It happens in every labor dispute where players are locked out. The players, especially mid-tier players and below (aka the majority), eventually run out of revenue streams and plead with the union head to try and strike a deal, regardless of how bad it is. But what happens if the revenue stream doesn’t stop for some of those players? What happens if a small contingent of those players happen to find an alternate source of income that can supplement them through the “tough” times? This is the owners’ worst nightmare and something that no ownership group in any of the 4 major US sports has ever faced.

One of the major differences in this lockout and the ’99 lockout is the availability of leagues that offers comparable salaries and unique fringe benefits. The only drawback to those perks is the fact that the leagues are located throughout Europe and Asia. In an effort to keep up with the popularity of the NBA, basketball leagues throughout Eurasia have flourished with an organized govererning body (FIBA) and leagues and owners that are awashed with money. David Stern’s masterplan as NBA commissioner (globalization of his product), may now become one of his biggest nightmares in this labor dispute.

Globalization of Basketball

Blame it on one of the owners at the negotiating table. Michael Jordan’s meteoric rise in popularity coincided with many world events that brought American culture to the forefront on many foreign lands. The end of the Cold War, the advent of the internet and affordable satellite TV, and global capitalism all came together at the right time to foster an environment where the star of someone could shine brightest. Michael Jordan became the right guy at the right time and the NBA piggy-backed off of that. Then the Dream Team happened.

David Stern made sure to capitalize on the popularity of the Dream Team, and capitalize he has. While baseball remains a popular sport around the world, it is still mainly focused in the US, Latin American, and Japan. Hockey doesn’t really appeal to anyone who lives below the 50º N line on the map. And football, while extremely popular here, has never really taken off anywhere outside of the US. With its visible players, cheap equipment (trash can and paper, if necessary), ability to be a team sport or an individual activity, and uptempo pace, Stern has taken advantage of a product that can, and has, appealed to many. On top of that, most teams now have at least one foreign born player, with some of those players being bonafied superstars. And, add to that the fact that the NBA has taken advantage of technology and social media, in a way that no other sport has, and you have the makings of a global sport.

The globalization of the sport has a trickle down effect on other industries as well. With more and more foreigners wanting to buy their favorite player’s products, it was only a matter of time before companies
starting sending their product pushers over for promotional tours. We’ve seen Kevin Durant start making annual pilgrimages to China to promote his products. We’ve seen Kobe Bryant, Dwight Howard, and Dwayne Wade all make trips abroad to promote their products. We’ve seen the NBA send players over as goodwill ambassadors to impoverished areas (Basketball Without Borders). We’ve seen preseason contests between NBA teams and Euroleague teams, and we’ve seen preseason and regular season games played abroad. While this has been good for the brand, it has also taken away the isolationist advantage that owners once held on American players.

The Boogeyman isn’t that scary anymore

While there have been some great American players that have played overseas (Bill Bradley, Mike D’Antoni), most American players are overseas for one of two reasons; either they weren’t good enough to play in the NBA, but good enough to play overseas, or the money overseas was too good to pass up. In the past, American players did not go overseas because they wanted to play overseas. They went because it was the best option.

Brandon Jennings completely changed the game with his decision to forgo his freshman year in college, and instead, play in the Euroleague with Italian club Lottomatica Roma. After that one season, he was
drafted in the top 10 and has gone on to have a successful NBA career. During his time in Italy, he was not taken to a back alley and beaten by punks who were speaking a language he did not understand. He was not taken advantage of by foreign swindlers looking to make a quick buck. Instead, he was treated like any other rookie player and had to earn his playing time. He earned $1.65 million (tax-free!!) in salary AND was given $2 million by UnderArmour to promote their product overseas. And he was all of 19 years old.

With the advent of social media, 24/7 news, the Travel Channel, and easier accessibility, the world that used to seem so big 10 years ago, has now gotten exponentially smaller. The veil of secrecy that covered some places has now been lifted by this basketball globalization. This generation of players was raised in a smaller world, technologically speaking. Those encyclopedia pictures of some obscure land from the past, are now live satellite feeds on YahooMaps. They haven’t been influenced by the Cold War to fear anything across the Atlantic and Pacific Oceans. Instead, they have been influenced by the Dream Team and their foreign teammates to explore the possibilities.

And look at what some of these teams are offering. Millions of dollars tax free. Free living quarters. Chauffeurs. Access to top chefs. Partial ownership in the team while there. It’s a plethora of abundance. Of course, players like Sonny Weems and Jannero Pargo aren’t being offered this entire deal, but players like Deron Williams, Dwight Howard, Kevin Durant, Kobe Bryant, etc, would definitely be offered this deal. And those players would take it. Players with little, to no, baggage (i.e. wife, kids, etc) would love this opportunity. Players with families would treat it as a regular season, but a little further away. Its already known that some players don’t live where they play, especially if they are year to year veterans.

You don’t think Deron Williams spoke to ex-teammate Mehmet Okur or to ex-NBA great Allen Iverson about Turkey before making his decision to sign with Turkish club Beşiktaş? You don’t think that Kevin Durant and his people have developed contacts in China with his annual trips down there? Can you imagine how big KD would be in China if he played a couple games there with one of their clubs? While he plays in the one of the NBA’s smaller markets, in OKC, that wouldn’t really matter if he had a billion supporters in China. He’d be guaranteed the starting small forward in the All Star Game for the next 15 years. There’s already been chatter about Dwight Howard playing overseas if the lockout starts taking games away. He would conquer a market that Shaq never did, and you know he’d enjoying rubbing that into the Diesel’s face. The possibilities are all there. The fear that used to permeate their view of the world is no longer there. Deron Williams was the first domino to fall. Who will be next?